Our maxim at WDS is “People can’t do business with you if they don’t know about you.” How can your business get known and continue to increase awareness? An ideal option we offer at WDS is a targeted media coverage campaign.
Media visibility enhances perception; it increases interest as it educates readers. A news feature can tell the company story complete with photos, facts, and quotes. It can garner the attention decisions-makers, in print and online, creating buzz that is then emailed, posted and tweeted again and again. There are also opportunities for owner profiles, quotes in industry pieces, interviews, and other positive and eye-catching coverage.
WDS is a proven master of the media milieu
We utilize media coverage to enhance each client’s business dynamic and build their brand. Magazine or newspaper coverage advances credibility, and drives customers to a website, or through the door — all of this can be accomplished for much less than the cost of a traditional advertising campaign
WDS agency clients have been quoted in USA Today, profiled in the Kansas City Business Journal, KC BusinessMagazine, and The Kansas City Star, interviewed on Good Morning America, and featured in The Wall Street Journal and Thinking Bigger Business Magazine just to name a few examples.
What can you expect in the media coverage mix from WDS? Five very important ingredients: expertise, professionalism, creative thinking, diligence, and results. Each media campaign is managed by a savvy PR pro, and based on determined goals, objectives, timelines, and budgets.