Some company owners simply commemorate the founding of their business with cake and punch in their corporate lounge; more resourceful businesses are using this occasion to its best advantage. They know that bringing attention to milestones can serve as the ideal opportunity to remind clients, customers, and prospects of the long-term success achieved and reaffirm reliability and credibility.
A WDS milestone anniversary marketing plan may include a media campaign launched on a local, regional or national level.
WDS shines in promoting business milestones
The campaign can focus on the history of the business, the evolution of products or services, and profile the founders, leaders and staff. A targeted press release can also serve as a “foot in the door” to get the attention of editors and reporters. Industry publications are also friendly to features about businesses with a history of success.